Who we help...

Industrial IP Advantage  

Challenge

Deliver a new website that would influence and educate the industrial sector to make the right decision in choosing the best network fabric for specific needs.

Solution

Use persona-based marketing and inbound strategies to optimise site traffic and personalise the visitor experience.

Results

Inbound activity driven by the persona-based content achieved 85,000 unique visitors to the site in the first year, with over 1000 contacts registering for further information.