B2B Demand Generation Infrastructure 2.0

The marketing technology landscape is expanding. This is why you need not only the best marketing automation tools, but also a world-class demand generation business model to help you track B2B buying behaviour, giving you the competitive edge.

The Demand Generation Infrastructure 2.0 model is based on our original strategy for world-class demand generation, with the added extras of additional B2B marketing automation platforms and capabilities that are needed to deploy a truly personalised and performance driven B2B marketing campaign.

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