Build a website and they will come! Wrong. Optimise your website for search engines and they will come.
As a B2B organisation, chances are a large proportion of the traffic to your website arrives via organic search, after all 81% of B2B purchase cycles start with a web search. Known and unknown prospects, searching the web every day for information regarding the products and services you offer. But how many of these prospects are out there and how do you make sure it is your content they find when searching for terms relating to your organisation? This is the practice of Search Engine Optimisation (SEO).
Technically sound and socially engaging content.
On/Off page SEO, crawling, indexing, keywords and social signals may or may not be familiar terms, regardless of these and the latest trends in SEO, the foundation on which an SEO strategy can be built is technically sound and socially engaging content. Technically sound by both the construction of the content itself and the construction of the platform (typically a website) in which the content is situated. Socially engaging by the nature and quality of the content and the ease with which viewers can socially share and increase the profile of the content.
This is why B2B SEO cannot exist without effective content marketing, ensuring search engines can discover the assets an organisation creates by conforming with webmaster guidelines, while also creating content that engages the organisation's audience, naturally building authority on a subject that results in back links and valuable social references.
Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads.
B2B SEO works, that is a fact. The question is, will you take your share of traffic and become an authority in your industry, or will your competitors?
Contact us to find out how we can help you today.