B2B Inbound Marketing
Potential customers are looking for you right now. It’s just that they don’t know it yet.
They might not even be thinking about buying whatever product or service you offer. They think they’re searching for information, or for a fun clip on the Web, or to learn about something they didn’t know.
By creating and making available content that’s of interest and value to them, you can establish a relationship which is stronger than just buyer and seller, but which – properly handled – can soon turn into that.
Making B2B marketing more effective to in-direct channels.
You can make your content available and attract people to it in many different ways.
You can use social media – such as forums and blog – or use Pay-Per-Click (PPC) to advertise. Alternatively you can try the softly softly approach of Search Engine Optimisation. Using keywords, to make yours the content the search engine finds first, increases the likelihood of people finding your content when they search.
And what about more traditional methods? Advertising? Outdoor? PR? They’re all valid and they form a key part of inbound marketing – getting people to engage with your business and ultimately turning them into customers. Whatever the method or combination of methods, the intention is the same: to widen the funnel, to bring more contacts in your sales pipeline.
Need to understand how you stack up against the industry? Read our B2B Inbound Marketing 101 Guide.
The quicker way to increase your search visitors
Need to increase your search traffic quickly? Want to increase your share of profitable search traffic? PPC delivers search traffic fast, the only limit is your budget.
Is your website optimised for search?
Organic search has the potential to drive significant volumes of relevant traffic to your website. Increasing your share of this traffic is the practice of Search Engine Optimisation (SEO)
British Gypsum Product Launch
Working with British Gypsum we produced a multi-platform communications campaign which delivered a return on investment of over 400%.
To promote a new range of extraction fans Ledger Bennett DGA devised a campaign and product name to emphasise the operational and aesthetic benefits.
Through the creation of an infrastructural management tool we were able to centralise Norgren’s entire data system in 11 languages across 14 countries.
Learn from a real-life example of a managed service package delivering Demand Generation that incorporates content and inbound marketing, and a deeply integrated CMS, CRM and MAP.
We created a 60 second introductory animation focused upon 3 key propositions designed to engage audiences before company communications.