B2B Demand Generation
We are a B2B marketing agency that uses sales and marketing know-how, combined with the latest digital and marketing automation tools, to help customers:
- Generate more opportunities
- Convert those opportunities into sales
- Retain customers and grow their value
Using more measurable and cost-effective techniques than traditional full service marketing agencies, we are able to maximise business revenue in the modern world, where the internet has fundamentally changed buyer behaviour.
Our business is built around three critical marketing functions that we combine to provide customers with world-class Demand Generation Strategies: Inbound Marketing, Content Marketing and Marketing Automation. Our in-depth understanding of business-to-business markets around the world and experience in the creative process helps our clients differentiate themselves in an increasingly competitive market.
From initial brand exposure through to lead generation and post-sales cross-selling, everything we do is focused on Generating Demand for your business.
How can Demand Generation improve my sales?
Using adapt messaging and CTAs we created a dedicated website and communications campaign to emphasise the technological superiority of Fuji's new product.
Perkins positioned themselves as a global leader in a new product category using thought leading and content marketing, enhancing the brand with distinct creative.
Discover how LBDGA’s ContentGenerator was able to streamline and organise the lead generation process across five separate business divisions.
British Gypsum Product Launch
Working with British Gypsum we produced a multi-platform communications campaign which delivered a return on investment of over 400%.
Learn from a real-life example of a managed service package delivering Demand Generation that incorporates content and inbound marketing, and a deeply integrated CMS, CRM and MAP.