B2B Demand Generation
We are a B2B marketing agency that uses sales and marketing know-how, combined with the latest digital and marketing automation tools, to help customers:
- Generate more opportunities
- Convert those opportunities into sales
- Retain customers and grow their value
Using more measurable and cost-effective techniques than traditional full service marketing agencies, we are able to maximise business revenue in the modern world, where the internet has fundamentally changed buyer behaviour.
Our business is built around three critical marketing functions that we combine to provide customers with world-class Demand Generation Strategies: Inbound Marketing, Content Marketing and Marketing Automation. Our in-depth understanding of business-to-business markets around the world and experience in the creative process helps our clients differentiate themselves in an increasingly competitive market.
From initial brand exposure through to lead generation and post-sales cross-selling, everything we do is focused on Generating Demand for your business.
How can Demand Generation improve my sales?
Using adapt messaging and CTAs we created a dedicated website and communications campaign to emphasise the technological superiority of Fuji's new product.
Focused upon impending legislation we created a campaign to educate targeted audiences on WEG's latest products designed to meet the new specifications.
Through a promotional campaign emphasising 'duck' and 'water' themes we instigated a communications operation which resulted in a 30% increase in sales.
To promote an evolving product range towards re-sellers on a national scale we created a fully functioning microsite designed for ease of use.
Discover how LBDGA’s ContentGenerator was able to streamline and organise the lead generation process across five separate business divisions.